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The Easy Way to Create a Brand for Your Company in the Global Digital Landscape
The Easy Way to Create a Brand for Your Company in the Global Digital Landscape
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Description
M. Peterson,
Member of the American Marketing Association
This book is a well-structured guide, and it provides everything you need, from conducting research to branding a company in the twenty-first century. His insights on brand marketing make this book a must-read for anyone in a cutting-edge technology environment and startups. He explains how to brand a company effectively and stay competitive-you will learn establishing identity and managing perception that are crucial to long-term success. I truly recommend this book to professionals in marketing and business administration.
S. Wright,
Member of the Chartered Institute of Marketing, UK
Author Dan Vivek Nathan holds a doctorate degree as well as an MBA and a MSc in marketing management from institutions in England, Wales and the European Union. He has previously worked for a group of companies such as Chesebrough-Pond's, EMI, Neiman Marcus, BCBS, SRC and several major retail companies. During his forty years in marketing, market/marketing research, statistics, information technology career, he has written and published several books. In recent years, he has written and published books on cryptocurrency. He has been with the Chartered Institute of Marketing in the United Kingdom since 1979. He is a senior fellow member of the institute (FCIM).
Product details
- Number of Pages:
- 142
- Release Date:
- 2025-08-01
- Publication Date:
- 2025-08-01
- Publisher:
- Newman Springs
- Languages:
- Original: English
- ISBN13:
- 9798896178132
- Weight:
- 367 g
- Height:
- 157 cm
- Width:
- 235 cm
- Thickness:
- 12 cm
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