Brandstand: Strategies for Retail Brand Building

Name: Brandstand: Strategies for Retail Brand Building
Brand: VISUAL PROFILE BOOKS INC
Availability: OutOfStock
Rating: 5 (1 reviews)

By Winters, Arthur A.

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Description

Today's major retail marketers look to the power of branding as their most potent and valuable strategic asset. This fascinating book of case studies demonstrates what really works in effective retail brand management, showing readers a myriad of marketing and creative efforts that help develop a branding story. Filled with over 500 full-color photos, Brandstand identifies, analyzes, and interprets each brand, and presents a new, "how-to-think" rather than "what-to-think" theory about building retail equity.

Product details

Binding:: Paperback
Number of Pages:: 176
Release Date:: 2002-10-01
Publication Date:: 2003-09-30
Publisher:: VISUAL PROFILE BOOKS INC
Languages:: Original: English
ISBN10:: 1584710705
ISBN13:: 9781584710707
Weight:: 1220 g
Height:: 238 cm
Width:: 318 cm
Thickness:: 20 cm

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