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Consumer Sensory Testing For Product Development

By Resurreccion, Anna V. A.

Consumer Sensory Testing For Product Development

By Resurreccion, Anna V. A.

- Default Title
Description
This book provides comprehensive information on all aspects of consumer affective testing, including principles, application and implementation of consumer affective tests, data collection, statistical analysis, and interpretation of results. New approaches not previously covered in the literature include: 1) methodologies for testing of young children and the elderly and issues related to testing with individuals in these age groups, 2) an in-depth discussion of the development and maintenance of a consumer database, 3) qualitative consumer research methods, 4) simulated supermarket setting tests, and 5) use of mobile laboratory in consumer tests.
Product details
Edition:
1
Number of Pages:
276
Release Date:
1998-06-30
Publication Date:
1998-06-30
Publisher:
Springer US
Languages:
Original: English
ISBN10:
0834212099
ISBN13:
9780834212091
GPSR Manufacturer Reference:
[email protected]
Weight:
582 g
Height:
160 cm
Width:
241 cm
Thickness:
21 cm
Preview Link:
http://www.blickinsbuch.de/viewer/cm/access.php?djMxNTY9NDIwMzQ1MjgxNyZ2NzM3Nj05NzgwODM0MjEyMDkx
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