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Building Strong Brands

By Aaker, David A

Building Strong Brands Business, Finance & Career

Building Strong Brands

Only 1 item left in stock
Description
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.
Product details
Edition:
illustrated
Number of Pages:
400
Release Date:
1995-12-12
Publication Date:
1995-12-12
Publisher:
Free Press
Languages:
Original: English
ISBN10:
002900151X
ISBN13:
9780029001516
GPSR Manufacturer Reference:
[email protected]
Weight:
599 g
Height:
167 cm
Width:
246 cm
Thickness:
37 cm
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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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