Brand Portfolio Strategy

Name: Brand Portfolio Strategy
Brand: Simon + Schuster LLC
SKU: 9780743249386-G
Price: 3.49 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Aaker, David A.

Only 2 items left in stock

Description

From the world's premier thinker and bestselling author on brands comes a crucial new book that shows companies how to manage their brands to develop successful brand portfolios. 43 illustrations throughout.

Product details

Edition:

1

Number of Pages:

352

Release Date:

2004-04-06

Publication Date:

2004-04-30

Publisher:

Simon + Schuster LLC

Languages:

Original: English

ISBN10:

0743249380

ISBN13:

9780743249386

GPSR Manufacturer Reference:

[email protected]

Weight:

531 g

Height:

161 cm

Width:

236 cm

Thickness:

31 cm

Condition

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Good

The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.

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