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Business Plan Workbook

Business Plan Workbook

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Description
Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 11th edition of The Business Plan Workbook guides you through all the necessary steps to construct a winning business plan. This is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to: - Come up with a winning business idea- Complete market and competitive research- Forecast watertight financials and projections This new edition is fully updated throughout to include: - New real-world examples including Nubank, YuLife, Inceptio Technoloyg, Dotolib, Livspace, Teya and Zepz, - Using AI to write business plans including how to analyze market segments, create financial projects and finesse SWOT modelling- More on storytelling and crating a compelling narrative for investors - Thoroughly revised to reflect changes in government policies, tax regulations, trade policies, and how to anticipate and adapt to new regulations- A deck of 80 Power Point slides providing resources and downloadable templates
Product details
Edition:
11
Number of Pages:
312
Release Date:
2025-08-03
Publication Date:
2025-08-26
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
1398623687
ISBN13:
9781398623682
GPSR Manufacturer Reference:
[email protected]
Weight:
634 g
Height:
161 cm
Width:
240 cm
Thickness:
21 cm
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