Moderating Focus Groups
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Moderating Focus Groups
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% SALE
Beschreibung
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
Produktdetails
- Typ:
- Buch
- Einband:
- Taschenbuch
- Edition:
- 1
- Sprachen:
-
Original:
Englisch
- Seitenzahl:
-
264
- Herausgeber:
-
Sage Publications
- Veröffentlichungsdatum:
-
1999-11-01
- Erscheinungsdatum:
-
2000-01-28
- ISBN / EAN:
-
9780761920441
- Gewicht:
-
434 g
- Maße:
-
15/23/2 cm
- GPSR-Herstellerreferenz:
-
[email protected]
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