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Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising: A Guide to Creating Great Ads (Adweek Magazine)
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Luke Sullivan
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Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
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Martin Lindstrom
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Trust Us, We're Experts PA: How Industry Manipulates Science and Gambles with Your Future
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Sheldon Rampton
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Selling to Vito (the Very Important Top Officer)
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Anthony Parinello
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Econometric Analysis of Cross Section and Panel Data
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Jeffrey M. Wooldridge
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Marc Gobe
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Valuation: Measuring and Managing the Value of Companies (Valuation: Measuring & Managing the Value of Companies)
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The Fall of Advertising and the Rise of PR
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Al Ries
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Finance and Accounting for Business
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Bob Ryan
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Finance
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Financial Modelling with Jump Processes (Chapman & Hall/CRC Financial Mathematics Series)
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Rama Cont
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How to Survive in the Jungle of Enterprise Architecture Frameworks: Creating or Choosing an Enterprise Architecture Framework
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Baked in: Creating Products and Businesses That Market Themselves
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Alex Bogusky
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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Nagle, Thomas T.
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How to Write a Good Advertisement
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Schwab, Victor O.
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Valuation: Measuring and Managing the Value of Companies (Wiley Finance)
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Strategic Brand Management: Building, Measuring and Managing Brand Equity
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Keller, Kevin Lane
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