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Lovemarks: The Future Beyond Brands
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Kevin Roberts
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Lovemarks: The Future Beyond Brands
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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine)
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Jon Steel
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Credit Derivatives & Synthetic Structures: A Guide to Instruments and Applications (Wiley Finance)
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Tavakoli, Janet M.
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Book of Guinness Advertising
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Managing the Customer Experience: Turning Customers Into Advocates (Financial Times)
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Asset & Liability Management, w. CD-ROM: The Bankers' Guide to Value Creation and Risk Control
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Jean Dermine
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Brand Leadership: Building Assets In an Information Economy
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The Lovemarks Effect
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Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
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Martin Lindstrom
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Econometric Analysis of Cross Section and Panel Data
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Jeffrey M. Wooldridge
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Valuation: Measuring and Managing the Value of Companies (Valuation: Measuring & Managing the Value of Companies)
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Finance
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Baked in: Creating Products and Businesses That Market Themselves
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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Nagle, Thomas T.
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Strategic Brand Management: Building, Measuring and Managing Brand Equity
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Eating the Big Fish. How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment: How to Understand, Reach and Increase Your Share of the Largest Market Segment
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Farris, Paul W.
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Financial Modeling - 2nd Edition with CDROM
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Simon Benninga
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The Price Advantage (Wiley Finance)
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Marn, Michael V.
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