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Ogilvy on Advertising
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David Ogilvy
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Accounting Made Simple: Accounting Explained in 100 Pages or Less
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Mike Piper
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Buyology: How Everything We Believe About Why We Buy is Wrong
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Power Base Selling: Secrets of an Ivy League Street Fighter
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Jim Holden
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Moore, Geoffrey A.
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
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Levinson, Jay Conrad
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Lovemarks: The Future Beyond Brands
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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
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Hopkins, Claude C.
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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
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Rick Page
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Lovemarks: The Future Beyond Brands
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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine)
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two: Violate Them at Your Own Risk
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Credit Derivatives & Synthetic Structures: A Guide to Instruments and Applications (Wiley Finance)
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Tavakoli, Janet M.
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The Motley Fool You Have More Than You Think: The Foolish Guide to Personal Finance (Motley Fool Books)
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Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics: Lessons from the New Science of Behavioural Economics
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Asset & Liability Management, w. CD-ROM: The Bankers' Guide to Value Creation and Risk Control
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Jean Dermine
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Brand Leadership: Building Assets In an Information Economy
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The Lovemarks Effect
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Buyology: Truth and Lies About Why We Buy: Truth and Lies about Why We Buy. Broadway Business
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