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The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
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Ray Poynter
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Marketing Research: An Applied Approach
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Malhotra, Naresh K.
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How Cool Brands Stay Hot: Branding to Generation Y and Z
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Joeri Van den Bergh
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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
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L. Flores
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The End of Marketing as We Know It
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Sergio Zyman
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Marketing Research: Tools and Techniques
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Nigel Bradley
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
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Pamela Danziger
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Statistics for Marketing and Consumer Research
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Mario Mazzocchi
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Consumer Psychology for Marketing
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The Wallet Allocation Rule: Winning the Battle for Share
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Keiningham, Timothy L.
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How Cool Brands Stay Hot: Branding to Generation Y
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Mattias Behrer
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Farris, Paul W.
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