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This is Marketing: You Can’t Be Seen Until You Learn To See
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Seth Godin
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Product Management For Dummies (For Dummies (Business & Personal Finance))
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Brian Lawley
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Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
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Marty Neumeier
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
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Morgan Brown
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Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
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Paco Underhill
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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
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Thomas Barta
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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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Jean-Noel Kapferer
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
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Mark Jeffery
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Consumerology, New Edition: The Truth about Consumers and the Psychology of Shopping
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Philip Graves
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Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age
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Hiltzik, Michael A.
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Tableau For Dummies (For Dummies (Computer/Tech))
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Molly Monsey
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Where To Play: 3 steps for discovering your most valuable market opportunities
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Marc Gruber
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How Customers Think: Essential Insights Into the Mind of the Market
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Gerald Zaltman
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Trend Forecasters Handbook
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Raymond Martin
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Authenticity: What Consumers Really Want
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Gilmore, James H.
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A / B Testing: The Most Powerful Way to Turn Clicks Into Customers
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Dan Siroker
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The Lovemarks Effect
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Kevin Roberts
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How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation
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Els Dragt
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