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Marketing Research: An applied approach
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Malhotra, Naresh K.
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand
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Al Ries
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Can't Buy My Love: How Advertising Changes the Way We Think and Feel
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Jean Kilbourne
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Wired to Care: How Companies Prosper When They Create Widespread Empathy
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Dev Patnaik
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
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Marti Barletta
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Marketing Research: Tools and Techniques
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Nigel Bradley
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Trend-Driven Innovation: Beat Accelerating Customer Expectations
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Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
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Martin Lindstrom
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Outside Insight: Navigating a World Drowning in Data
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Jorn Lyseggen
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The Long Tail: Why the Future of Business Is Selling Less of More
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Chris Anderson
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Marc Gobe
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Qualitative Consumer and Marketing Research
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Russell Belk
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Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success
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Betty Adamou
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