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Answering the Ultimate Question: How Net Promoter Can Transform Your Business
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Richard Owen
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The Wallet Allocation Rule: Winning the Battle for Share
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Keiningham, Timothy L.
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Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
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Jim Joseph
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Brandjam: Humanizing Brands Through Emotional Design
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Marc Gobe
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Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-services)
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Kaufmann, Hans Ruediger
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What Chinese Want: Culture, Communism, and China's Modern Consumer
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Tom Doctoroff
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Trading Up: The New American Luxury
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Neil Fiske
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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
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Shoshana Zuboff
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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
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Markus Stahlberg
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Untold Millions: Positioning Your Business for the Gay and Lesbian Consumer Revolution
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Grant Lukenbill
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Don't Think Pink
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