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Hooked: How to Build Habit-Forming Products
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Eyal Nir
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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
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Roger Dooley
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The Basic Laws of Human Stupidity: The International Bestseller
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Cipolla, Carlo M.
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The Undoing Project: A Friendship that Changed the World
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Michael Lewis
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This Is Marketing: You Can't Be Seen Until You Learn to See
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Seth Godin
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Nudge: Improving Decisions about Health, Wealth, and Happiness
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Thaler, Richard H.
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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
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Sally Hogshead
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Scroogenomics: Why You Shouldn't Buy Presents for the Holidays
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Joel Waldfogel
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Big Data in Practice: How 45 successful companies used big data analytics to deliver extraordinary results
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Bernard Marr
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Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
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Dan Ariely
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Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
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Adele Revella
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Authenticity: What Consumers Really Want
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Gilmore, James H.
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Managing Brand Equity: Capitalizing on the Value of a Brand Name
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David A. Aaker
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Call of the Mall: The Geography of Shopping by the Author of Why We Buy: On the Geography of Shopping
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Paco Underhill
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Phishing for Phools: The Economics of Manipulation and Deception
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Akerlof, George A.
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It Takes a Tribe: Building the Tough Mudder Movement
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Will Dean
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The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems
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Christian Madsbjerg
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Youtility: Why Smart Marketing is About Help not Hype
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Jay Baer
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Non Obvious Megatrends: How to See What Others Miss and Predict the Future
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Rohit Bhargava
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