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The Effortless Experience: Conquering the New Battleground for Customer Loyalty
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Matthew Dixon
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
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Marti Barletta
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X: The Experience When Business Meets Design
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Brian Solis
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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers: What Seven Deep Metaphors Reveal About the Minds of Consumers
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Gerald Zaltman
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
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Eric Siegel
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The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
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Radha Chadha
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
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Sean Ellis
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Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
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Martin Lindstrom
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Payoff: The Hidden Logic That Shapes Our Motivations (Ted 2)
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Dan Ariely
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The Mobile Wave: How Mobile Intelligence Will Change Everything
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Michael Saylor
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Dan Ariely
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The Long Tail: Why the Future of Business Is Selling Less of More
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Chris Anderson
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Spent: Sex, Evolution, and Consumer Behavior
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Geoffrey Miller
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Customers the Day After Tomorrow: How to Attract Customers in a World of AI, Bots and Automation
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Trading Up (revised edition): Why Consumers Want New Luxury Goods . . . and How Companies Create Them
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Silverstein, Michael J.
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What's the Secret?: To Providing a World-Class Customer Experience
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DiJulius, John R.
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