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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
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Al Ries
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Shoplifter!
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Building Successful Partner Channels: in the software industry
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Bech, Hans Peter Peter
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Marketing: A Love Story: How to Matter to Your Customers
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Winning in Emerging Markets: A Road Map for Strategy and Execution
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The Management of Luxury: An International Guide
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Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
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Joe Pulizzi
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Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural GuideFrom Presentations and Promotions to Communicating and Closing
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Terri Morrison
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Cross-Cultural Business Behavior: A Guide for Global Management
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Gesteland, Richard R.
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The Big Zero: The Transformation of ZBB into a Force for Growth, Innovation and Competitive Advantage
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Kris Timmermans
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Crystallizing Public Opinion
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China CEO: Voices of Experience from 20 International Business Leaders
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Craft a Home
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Presenting Across Cultures
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand
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Al Ries
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International Marketing Strategy
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Sales Management: A multinational perspective
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Paolo Guenzi
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Marketing Communications: A European Perspective
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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets: Unlocking Brand Potential Across Countries, Cultures and Markets
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Sicco VAN GELDER
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International Marketing
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Essentials of Marketing
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Marketing Management
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Global Marketing and Advertising: Understanding Cultural Paradoxes
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Another One Bites the Grass: Making Sense of International Advertising: Creating International Ad Campaigns That Make Sense (Adweek Books)
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Commusication: From Pavlov's Dog to Sound Branding
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John Groves
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Experiences: The 7th Era of Marketing
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Robert Rose
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Communities Dominate Brands: Business and Marketing Challenges for the 21st Century
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Ahonen, Tomi T.
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The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power and Politics of World Trade
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Pietra Rivoli
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Marketing Management. International Edition
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Philip Kotler
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International Market Entry and Development: Strategies and Management
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