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Jenseits vom Mittelmaß: Unternehmenserfolg im Verdrängungswettbewerb
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Hermann Scherer
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Alles, außer gewöhnlich: Provokative Ideen für Manager, Märkte, Mitarbeiter
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Sinnlose Wettbewerbe: Warum wir immer mehr Unsinn produzieren (HERDER spektrum)
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Mathias Binswanger
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Sinnlose Wettbewerbe: Warum wir immer mehr Unsinn produzieren
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30 Minuten Positionierung
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Worauf es jetzt ankommt!: Erfolgreich in Zeiten kompromisslosen Wandels, brutalen Wettbewerbs und unaufhaltsamer Innovation
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Guerilla Marketing für Unternehmertypen. Auf Abwegen zum Erfolg
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Thorsten Schulte
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Sneaker-Story
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Markt und Wettbewerb über alles? Gesellschaft und Recht im Fokus neoliberaler Marktideologie
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Interkulturelle Wettbewerbsstrategien
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Christian Scholz
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Markenrelevanz: Erfolgreich Wettbewerber ausschalten
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Die Zukunft des Wettbewerbs. Einzigartige Werte mit dem Kunden gemeinsam schaffen
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Markt und Regulierung
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Strategie im Wettbewerb. 50 handfeste Aussagen zur wirksamen Unternehmensführung
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Sneaker Story: Der Zweikampf von adidas und Nike
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Strategische Wettbewerbsbeobachtung (Competitive Intelligence)
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