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Testimonials und deren Werbewirkung auf Kinder: Möglichkeiten und Risiken
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Johanna Bäuning
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Werbung kompetent beurteilen
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Bernhard Boessneck
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Konsumentenpsychologie und Markenartikel
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F. Unger
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Schockierende Werbung: Erfolg bei erfolgsorientierten Konsumenten
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Juliane Lischka
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Englischsprachliche Elemente in der deutschen und russischen Anzeigenwerbung: Am Beispiel internationaler Lifestyle-Magazine
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Werbung. Eine Einführung
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"There's no better way to fly": Die Wirkung englischer Slogans in der Deutschschweizer Anzeigenwerbung
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Das Arbeitsfeld Werbung: Berufe - Ausbildung - Einsatz (Europäische Hochschulschriften - Reihe V)
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Lothar Weeser-Krell
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Push und Pull in der Markenpolitik: Ein Beitrag zur modellgestützten Marketingplanung am Beispiel des Reifenmarktes (Schriften zu Marketing und Management)
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Michael Szeliga
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Behavioral Finance und Werbung für Investmentfonds: Beeinflussung der Risko-Rendite-Wahrnehmung Privater Anleger (Forschungsgruppe Konsum und Verhalten) (German Edition)
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Jennifer Jordan
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