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Advertising now : TV commercials
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Julius Wiedemann
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Audio-Branding. Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung , Medien und Gesellschaft
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Kai Bronner
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Tagebuch der Strasse - Geschichte in Plakaten.
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Werbe- und Konsumentenpsychologie (Sav Psychologie)
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Georg Felser
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Werbe- und Konsumentenpsychologie
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Guerilla Marketing des 21. Jahrhunderts: Clever werben mit jedem Budget
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Levinson, Jay Conrad
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Wie Werbung wirkt. Erkenntnisse des Neuromarketing.
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Dirk Held
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100 Jahre Werbung im Wandel. Eine Reise durch die deutsche Vergangenheit
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Michael Kriegeskorte
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Aufmerksamkeit: Wie gute Werbung wirklich funktioniert – Einstieg und Best-Practices für Kommunikationsdesigner
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Philipp Barth
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Wie Werbung wirkt: Erkenntnisse des Neuromarketing
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Christian Scheier
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Strategie und Technik der Werbung; Verhaltenswissenschaftliche und neurowissenschaftliche Erkenntnisse (Kohlhammer Edition Marketing)
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Guerilla Marketing des 21. Jahrhunderts: Clever werben mit jedem Budget
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Lurchi, Klementine und Co. Unsere Reklamehelden und ihre Geschichten
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Wolfgang Hars
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Lurchi, Klementine und Co. Unsere Reklamehelden und ihre Geschichten.
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Psychologie der Werbung
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Rosenstiel, Lutz von [Mitverf.]
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Eine Geschichte der Werbung
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Stéphane Pincas
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Werbe- und Konsumentenpsychologie: Eine Einführung
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Die Reichen müssen noch reicher werden. Politische Plakate.
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Werbung: Eine Einführung. Grundwissen der Ökonomik: Betriebswirtschaftslehre
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Markt- und Werbepsychologie
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Werbung: Eine Einführung (Unternehmensführung, Band 1370)
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Günter Schweiger
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Werbung auf der Couch: Warum Werbung Märchen braucht
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Ines Imdahl
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Wie Werbung wirkt: Theorien und Tatsachen.
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Eva Heller
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Die Kunst zu werben. Das Jahrhundert der Reklame
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Susanne Bäumler
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Ehrbare Kaufleute und ein kleiner Krieg auf der Venus. Science Fiction. Roman um den ersten Werbekrieg im All.
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Frederik Pohl
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Kauf mich. Visuelle Rhetorik in der Werbung
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Dieter Urban
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Nichts ist unmöglich! Lexikon der Werbesprüche. 500 bekannte deutsche Werbeslogans und ihre Geschichte.
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Wolfgang Hars
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Werbe- und Konsumentenpsychologie: Eine Einführung
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Bak, Peter Michael
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