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Launch - Die Produkteinführung
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Grundlagen Vertrieb
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Einführung in die Kommunikationspolitik
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Marketing-Kommunikation.: Einführung in die Kommunikationspolitik.
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Marketing-Lexikon: Über 3000 grundlegende und aktuelle Begriffe für Studium und Beruf
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Allgemeine Betriebswirtschaftslehre - Eine praxisorientierte Einführung in die moderne Betriebswirtschaftslehre: Schülerband
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Professionelles Marketing: Von den Grundlagen bis zum Marketingplan
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Produktmanagement: Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation
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Betriebswirtschaftslehre im Nebenfach. Das Kernwissen der BWL für Nicht-Ökonomen
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Handelsmarketing (Praxis der Unternehmensführung)
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Marketing-Lexikon: Über 2000 grundlegende und aktuelle Begriffe für Studium und Beruf
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Lern- und Arbeitsbuch zur A-BWL: Band 1: Konstituierende Elemente der BWL, Realgütermanagement, Nominalgütermanagement
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Handbuch der Betriebswirtschaft.: Das moderne Wissen über Konzept und erfolgreiche Steuerung von Einzelwirtschaften. 2 Teilbände.
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expert Praxislexikon Betriebswirtschaftliche Kennzahlen: Instrumente zur unternehmerischen Leistungsmessung (expert Lexikon)
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