The World's Business Cultures and How to Unlock Them

The latest edition of this popular title provides a framework for a full understanding of cultural differences in communication, negotiation, partnerships, socializing, incentives and rewards. It offers strategies and tactics for winning people over to your side, ensuring that the right impression is made in whatever culture you are operating. Understanding cultural differences in communication, negotiation, partnerships, socializing, incentivizing and rewarding Getting people on your side Acquiring the knowledge needed to make the right impression and avoiding giving offence Provides a framework for understanding any culture in the world, but include specific chapters on the top 14 economies in the world by 2050, according to Morgen Grenfell: China, USA, Germany, UK, Russia, India, Brazil, France, Italy, Spain, The Gulf, South Korea, Australia and Japan