{"product_id":"yuan-zhou-a-study-of-the-effectiveness-of-marathon-sponsorship-9786209184284","title":"A Study of the Effectiveness of Marathon Sponsorship","description":"A total of R4.8 billion was spent on sports sponsorship in South Africa in 2008, while a remarkable increase in sports sponsorship indicates that research, which deals with studying effectiveness of sports sponsorship, is essential. Moreover, brand extension was considered as a means to assist brand revitalisation and revival; however, in order to render brand extension implementation successful proved another important aspect of this research. Therefore, this research answers the question: can marathon sponsorships help sponsors to achieve effective and successful brand extensions?","brand":"LAP LAMBERT Academic Publishing","offers":[{"title":"Default Title","offer_id":53769190703446,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/yuan-zhou-a-study-of-the-effectiveness-of-marathon-sponsorship-9786209184284","provider":"momoxbooks","version":"1.0","type":"link"}