At the Intersection of Education, Marketing, and Transformation (Touro University Press)

There have been significant changes in the last decade in the fields of
education and marketing. Both have been transformed by technology and
globalization. Attention spans have been shortened due to accelerated
delivery of entertainment. A new global cyber culture has emerged. Social
networking sites have changed the way we get information. The web and
mobile apps have emerged as major players in both education and marketing.
Prominent educator Dr. Sabra Brock has examined the foundations of
these transformations and written about emerging trends in marketing
and post-secondary education. This book is a collection of pieces she has
authored and co-authored. These articles may provide insights for educators
and educational administrators, as well as business practitioners,
especially marketers.