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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters

From Chapman, Merrill R.

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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters

Description

Includes new chapters and a "What have we learned?" analysis of all original chapters

Offers practical advice on avoiding PR disaster.

Includes a new foreword by Eric Sink

Product details

EAN/ISBN:: 9781590597217
Edition:: 2nd ed. 2007
Medium:: Paperback
Number of pages:: 412
Publication date:: 2008-10-10
Publisher:: Apress
Languages:: english
Manufacturer:: Unknown

EAN/ISBN:: 9781590597217
Edition:: 2nd ed. 2007
Medium:: Paperback
Number of pages:: 412
Publication date:: 2008-10-10
Publisher:: Apress
Languages:: english
Manufacturer:: Unknown

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