All categories
caret-down
cartcart

Laws of UX: Design Principles for Persuasive and Ethical Products

 
Only 1 items left in stock
Laws of UX: Design Principles for Persuasive and Ethical Products

Description

An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them.

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

You'll learn:

  • How aesthetically pleasing design creates positive responses
  • The principles from psychology most useful for designers
  • How these psychology principles relate to UX heuristics
  • Predictive models including Fitts's law, Jakob's law, and Hick's law
  • Ethical implications of using psychology in design
  • A framework for applying these principles

Product details

EAN/ISBN:
9781492055310
Medium:
Paperback
Number of pages:
137
Publication date:
2020-05-05
Publisher:
O'Reilly UK Ltd.
Manufacturer:
Unknown
EAN/ISBN:
9781492055310
Medium:
Paperback
Number of pages:
137
Publication date:
2020-05-05
Publisher:
O'Reilly UK Ltd.
Manufacturer:
Unknown

Shipping

laposte
The edition supplied may vary.
Condition
Condition
Learn more
€32.59
available immediately
New €50.50 You save €17.91 (35%)
€32.59
incl. VAT, plus  Shipping costs
paypalvisamastercardamexcartebleue
  • Icon badgeChecked second-hand items
  • Icon packageFree shipping from €19
  • Icon vanWith you in 2-4 working days

More from Jon Yablonski