Marketing Planning & Strategy: A Practical Introduction

Description

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

Product details

EAN/ISBN:: 9781529760132
Medium:: Paperback
Number of pages:: 296
Publication date:: 2021-10-09
Publisher:: SAGE Publications Ltd
Manufacturer:: Unknown

EAN/ISBN:: 9781529760132
Medium:: Paperback
Number of pages:: 296
Publication date:: 2021-10-09
Publisher:: SAGE Publications Ltd
Manufacturer:: Unknown

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