Beyond the Idea: Simple, powerful rules for successful innovation

VIJAY GOVINDARAJAN (VG) is the Earl C. Daum 1924 Professor of International Business at the Tuck School at Dartmouth's Center for Global Leadership. In the latest global ranking of management thinkers, VG came in third place. He lives in New Hampshire.

CHRIS TRIMBLE, also on the faculty at Tuck, has been an advisor for dozens of top corporations. With Govindarajan he co-authored the New York Times bestseller Reverse Innovation (2012) and How Stella Saved the Farm (2013). He lives in Vermont.