How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

Description

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

Product details

EAN/ISBN:: 9781349464883
Edition:: 1st ed. 2014
Medium:: Paperback
Number of pages:: 272
Publication date:: 2014-01-01
Publisher:: Palgrave Macmillan
Manufacturer:: Unknown

EAN/ISBN:: 9781349464883
Edition:: 1st ed. 2014
Medium:: Paperback
Number of pages:: 272
Publication date:: 2014-01-01
Publisher:: Palgrave Macmillan
Manufacturer:: Unknown

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