Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

Description

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

Product details

EAN/ISBN:: 9781349477340
Edition:: 1st ed. 2015
Medium:: Paperback
Number of pages:: 184
Publication date:: 2015-01-01
Publisher:: Palgrave Macmillan
Manufacturer:: Unknown

EAN/ISBN:: 9781349477340
Edition:: 1st ed. 2015
Medium:: Paperback
Number of pages:: 184
Publication date:: 2015-01-01
Publisher:: Palgrave Macmillan
Manufacturer:: Unknown

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