Tourism Management: An Introduction

One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism. It is written in an engaging style that assumes no prior knowledge and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It is highly illustrated with diagrams and contains short case studies of contemporary themes of interest, as well as new data and statistics. This fifth edition includes new content on: sports, festivals and event tourism, social media impacts on tourism and the global economic downturn; slow travel, dark tourism, volunteer tourism and medical tourism.