Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Description

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

Product details

EAN/ISBN:: 9781137278753
Edition:: 2012
Medium:: Paperback
Number of pages:: 304
Publication date:: 2012-10-11
Publisher:: Palgrave Macmillan
Manufacturer:: Unknown

EAN/ISBN:: 9781137278753
Edition:: 2012
Medium:: Paperback
Number of pages:: 304
Publication date:: 2012-10-11
Publisher:: Palgrave Macmillan
Manufacturer:: Unknown

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