{"product_id":"suleiman-sumba-emergent-strategies-adopted-on-organization-competitiveness-9786209171437","title":"Emergent Strategies Adopted on Organization Competitiveness","description":"Sugar commodity is traded within Common Markets for Eastern and Southern African States and due to the competition scope in the sugar industry; treaties to safeguard the survival of the sector have been enacted. The Kenyan sugar industry suffers high cost of production, inefficiency, underutilization of factories and over-reliance of rain-fed farming making the Kenyan players noncompetitive. As a result, the industry has deployed strategies to improve their competence. The purpose of this study was to analyze industry emergent strategies on the competitiveness of sugar industry in Kenya a case of Mumias Sugar Company. The objectives of the study were to determine the effects of customer-driven strategies on the competitiveness of Mumias Sugar Company, to find out the available innovative strategies effects on its competitiveness, to examine the application of speed-based strategies effects on its competitiveness, and to determine the challenges faced by Mumias Sugar Company in creating competitiveness.","brand":"LAP LAMBERT Academic Publishing","offers":[{"title":"Default Title","offer_id":53769190834518,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/suleiman-sumba-emergent-strategies-adopted-on-organization-competitiveness-9786209171437","provider":"momoxbooks","version":"1.0","type":"link"}