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Leveraged Marketing Communications

By Sukki Yoon

Product Image: Leveraged Marketing Communications

Leveraged Marketing Communications

By Sukki Yoon

0 - Default Title
Description
This book examines the association between brands and entities, ideas, and contexts and combines theory and practice to offer new perspectives to help academics, practitioners, and policymakers better understand and apply LMC research.
Product details
Edition:
1
Number of Pages:
252
Release Date:
2021-05-31
Publication Date:
2021-05-31
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0367725460
ISBN13:
9780367725464
GPSR Manufacturer Reference:
[email protected]
Weight:
620 g
Height:
175 cm
Width:
250 cm
Thickness:
18 cm
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