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A Story is a Deal

By Will Storr

Product Image: A Story is a Deal

A Story is a Deal

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Description
In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma. Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
368
Release Date:
2025-02-20
Publication Date:
2025-02-20
Publisher:
Little, Brown
Languages:
Original: English
ISBN10:
0349437246
ISBN13:
9780349437248
GPSR Manufacturer Reference:
[email protected]
Weight:
368 g
Height:
134 cm
Width:
213 cm
Thickness:
31 cm
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