{"product_id":"stefan-wachtel-reversed-pyramid-the-punch-point-principle-in-speech-answer-and-text-9783000660320","title":"REVERSED PYRAMID: THE PUNCH POINT PRINCIPLE IN SPEECH, ANSWER AND TEXT","description":"The way we build speeches, answers, and written texts determines their effect. A well-structured speech can be short and concise, and a key sentence defined in advance will help you to speak to the point. Forget about box structures, lines of uniform length, mind-map-style speaking, soulless pyramids:\nTo reverse the pyramid is transformational. Reversing the usual information pyramid offers personal access to the audience and a broad, high-altitude view from the start. Arguments are substantial and end with a strong punch point. Such funnel modules that move from broader picture to strong conclusion foster persuasiveness. The punch point principle is the essence of any effective speech or answer; truly simple, yet a revelation. Stefan Wachtel presents a scientifically founded\nprinciple that has been applied for many years by top managers, politicians, passenger pilots and TV presenters. A series of two-day REVERSED PYRAMID BRIEFINGS ® in London, Lugano, Frankfurt and Buenos Aires will begin with this book.","brand":"executive modus press","offers":[{"title":"Used - good","offer_id":53218785427798,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false},{"title":"Used - like new","offer_id":54110011162966,"sku":"9783000660320-N","price":18.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9783000660320_1_5259a888-7d33-4ed3-bbc1-1678f461c556.jpg?v=1782334970","url":"https:\/\/www.momoxbooks.com\/products\/stefan-wachtel-reversed-pyramid-the-punch-point-principle-in-speech-answer-and-text-9783000660320","provider":"momoxbooks","version":"1.0","type":"link"}