{"product_id":"sigurdsson-valdimar-the-marketing-firm-volume-ii-9783031915901","title":"The Marketing Firm, Volume II","description":"1.Introduction to case histories of the marketing firm.- 2. The theory of the marketing firm in the light of the imperatives of consumer-oriented management.- 3. The marketing firm and pay-per-outcome business models in the equipment manufacturing industry.- 4. The Theory of the Marketing Firm and Regulatory Affairs: Evaluating Consumer Relationship Practices of Service Providers.- 5. The retailing Firm’s Multi-lateral Contingency.- 6. The Marketing Firm and Co-Innovation: The Case of the Banking Industry.- 7. Technology-EnabledHealthy Food Labels: A Hypothetical Case Study of the Interaction Between Firms and Consumers.- 8. The Marketing Firm and the Consumerate: Identifying Motivating Functions Using Neurophysiology.","brand":"Springer","offers":[{"title":"Default Title","offer_id":53769973072214,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9783031915901_1.jpg?v=1781805300","url":"https:\/\/www.momoxbooks.com\/products\/sigurdsson-valdimar-the-marketing-firm-volume-ii-9783031915901","provider":"momoxbooks","version":"1.0","type":"link"}