{"product_id":"schaffmeister-brand-building-and-marketing-in-key-emerging-markets-9783319194813","title":"Brand Building and Marketing in Key Emerging Markets","description":"This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation's global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a 'glocalized' world.","brand":"Springer","offers":[{"title":"Default Title","offer_id":53665589854550,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/schaffmeister-brand-building-and-marketing-in-key-emerging-markets-9783319194813","provider":"momoxbooks","version":"1.0","type":"link"}