{"product_id":"sauber-t-structured-creativity-9781349542802","title":"Structured Creativity","description":"Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":54634475913558,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781349542802_1.jpg?v=1794594097","url":"https:\/\/www.momoxbooks.com\/products\/sauber-t-structured-creativity-9781349542802","provider":"momox","version":"1.0","type":"link"}