{"product_id":"sangram-vajre-account-based-marketing-for-dummies-9781119224853","title":"Account-Based Marketing for Dummies","description":"- Identify best-fit accounts and personas - Engage decision makers and influencers on their terms - Accelerate your marketing and sales pipeline Changing the B2B marketing game Buyers have changed the B2B marketing game—and meeting their ever-changing demands can feel like an uphill battle. Packed with expert tips, this down-to-earth guide shows you how to keep afloat in today's highly digitized world, as account-based marketing is laser-focused B2B marketing. Using ABM, your \"smarketing\" team can accelerate pipeline velocity to generate more revenue from your best-fit prospects and customers. Inside... - Identify best-fit accounts - Expand your reach - Align marketing \u0026amp; sales - Develop killer content - Engage customers - Execute an ABM playbook - Measure your success - Grow new revenue - Turn customers into advocates","brand":"Wiley","offers":[{"title":"Used - good","offer_id":53400318116182,"sku":"9781119224853-G","price":5.49,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781119224853_1_b7da5d59-088c-4ba2-831c-d9a7d3e976f9.jpg?v=1778042531","url":"https:\/\/www.momoxbooks.com\/products\/sangram-vajre-account-based-marketing-for-dummies-9781119224853","provider":"momoxbooks","version":"1.0","type":"link"}