{"product_id":"rudolf-tjandra-navigating-asean-9789819697007","title":"Navigating ASEAN","description":"Chapter 1: Emic and Etic Marketing Approaches – Applying Anthropological Concept to Marketing.- Chapter 2: Do You Have What It Takes to Succeed in Emerging Indonesia?.- Chapter 3: Move On From China, Go ASEAN.- Chapter 4: Indonesian Market: Consumer Insight and Proven Strategy - A closer look into ASEAN's largest economy.- Chapter 5: Creating Value in Our Super Competitive ASEAN.- Chapter 6: Consumers Buy Values NOT Products.- Chapter 7: Brand, Brain, Behaviour.- Chapter 8: The Power of Storytelling in FMCG Branding.- Chapter 9: Best Practices Are Not Always the Best.- Chapter 10: Performing for a Better Tomorrow.- Chapter 11: Strategic Planning in the Real World.","brand":"Springer","offers":[{"title":"Default Title","offer_id":53764175462742,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/rudolf-tjandra-navigating-asean-9789819697007","provider":"momoxbooks","version":"1.0","type":"link"}