{"product_id":"roy-yeo-why-not-tales-of-a-mad-man-9798231371617","title":"Why Not? Tales of a Mad Man","description":"What happens when an award-winning advertising creative spends two decades wandering the world with equal parts blind optimism and terrible decision-making? In Why Not?, Roy Yeo takes readers through a riot of misadventures from Singapore to Cape Town and Shanghai, collecting stories of late-night pitches, corporate chaos, questionable life choices, and the creative industry's uniquely absurd corners. This is a memoir about saying yes even when logic screams no; about surviving an industry built on pressure, imagination, and the occasional complete meltdown; and about discovering that the best stories usually start with a mistake. Told with sharp wit, self-aware humour, and the kind of honesty that only comes from hindsight and a slightly bruised ego, Why Not? celebrates the messy, ridiculous, and unexpectedly meaningful moments that shape a creative life. Perfect for anyone who has:- worked in advertising or wondered how the madness works- chased big ideas across borders and time zones- survived corporate life with a sense of humour intact- or simply enjoys a good story told with style and a raised eyebrow Bold, funny, and disarmingly human, Why Not? is a reminder that sometimes a little chaos isn't just unavoidable-it's the whole point.","brand":"Roy Yeo","offers":[{"title":"Default Title","offer_id":53812778074454,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9798231371617_1.jpg?v=1781818089","url":"https:\/\/www.momoxbooks.com\/products\/roy-yeo-why-not-tales-of-a-mad-man-9798231371617","provider":"momoxbooks","version":"1.0","type":"link"}