{"product_id":"rogers-todd-writing-for-busy-readers-9781914484452","title":"Writing for Busy Readers","description":"We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: - Use fewer words - Lower the reading level - Use formatting judiciously - Make the purpose clear for skimmers - Emphasise value for readers - Make responding as easy as possible. Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century's radically transformed attention marketplace.","brand":"Scribe Publications","offers":[{"title":"Default Title","offer_id":53663348457814,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781914484452_1.jpg?v=1778794025","url":"https:\/\/www.momoxbooks.com\/products\/rogers-todd-writing-for-busy-readers-9781914484452","provider":"momoxbooks","version":"1.0","type":"link"}