{"product_id":"robert-willim-magic-culture-and-the-new-economy-9781845200909","title":"Magic, Culture and the New Economy","description":"This book looks at the 1990s, years of intense economic experimentation, when buzz words such as \"network society,\" \"the experience economy,\" \"creative cities,\" and \"glocalization\" were everywhere. A fascinating perspective on \"The New Economy\" emerges as the authors explore the worlds of cool hunters, biotech brokers, career coaches, software entrepreneurs and event managers and tackle such questions as: how is magic used in the quest for newness and change; what happens when cultural techniques such as branding and styling colonize new arenas; what turns out to be just a flash-in-the-pan and what has a lasting impact? This book is essential reading for anyone wishing to understand how economies operate in periods of rapid transformation.","brand":"Routledge","offers":[{"title":"Default Title","offer_id":53700992172374,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781845200909_1_bbad4d5e-6ff2-46e3-b85f-6affb1df9ec3.jpg?v=1781757159","url":"https:\/\/www.momoxbooks.com\/products\/robert-willim-magic-culture-and-the-new-economy-9781845200909","provider":"momoxbooks","version":"1.0","type":"link"}