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Positioning the Brand

Product Image: Positioning the Brand

Positioning the Brand

0 - Default Title
Description
This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.
Product details
Edition:
1
Number of Pages:
210
Release Date:
2012-01-17
Publication Date:
2011-11-23
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0415665183
ISBN13:
9780415665186
GPSR Manufacturer Reference:
Weight:
402 g
Height:
145 cm
Width:
222 cm
Thickness:
15 cm
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