{"product_id":"rick-segel-retail-business-kit-for-dummies-9780470293300","title":"Retail Business Kit For Dummies","description":"Whether you're a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today's retail marketplace-from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You'll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty.  Discover how to: - Launch a successful independent retail business - Create a Web site that shines - Connect with customers and increase sales - Handle legal and accounting issues - Design stores that really work - Practice the 10 keys to retail selling - Use management practices proven in the trenches - Make visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM\/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Used - good","offer_id":53542234489174,"sku":"9780470293300-G","price":1.5,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/rick-segel-retail-business-kit-for-dummies-9780470293300","provider":"momoxbooks","version":"1.0","type":"link"}