{"product_id":"richard-s-tedlow-giants-of-enterprise-9780066620367","title":"Giants of Enterprise","description":"Seven business innovators and the empires they built. The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera; . Thomas Watson of IBM; . Henry Ford and his automobile; . Charles Revson and his use of television advertising to drive massive sales for Revlon; . Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel; . Andrew Carnegie and his steel empire; . Sam Walton and his unprecedented retail machine, Wal-Mart.","brand":"Harper Business","offers":[{"title":"Used - good","offer_id":53383044071766,"sku":"9780066620367-G","price":6.79,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780066620367_1_21e8559d-f3fb-4757-a9ec-6e13369ae33f.jpg?v=1778143393","url":"https:\/\/www.momoxbooks.com\/products\/richard-s-tedlow-giants-of-enterprise-9780066620367","provider":"momoxbooks","version":"1.0","type":"link"}