{"product_id":"rajagopal-contemporary-marketing-strategy-9783031959202","title":"Contemporary Marketing Strategy","description":"This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age.","brand":"Springer","offers":[{"title":"Default Title","offer_id":53766194659670,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/rajagopal-contemporary-marketing-strategy-9783031959202","provider":"momoxbooks","version":"1.0","type":"link"}