Placeholder text

Go to cart

Contemporary Marketing Strategy

By Rajagopal

Contemporary Marketing Strategy

By Rajagopal

0 - Default Title
Description
This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age.
Product details
Edition:
2
Number of Pages:
472
Release Date:
2025-10-02
Publication Date:
2025-10-02
Publisher:
Springer
Languages:
Original: English
ISBN10:
3031959205
ISBN13:
9783031959202
GPSR Manufacturer Reference:
[email protected]
Weight:
716 g
Height:
153 cm
Width:
216 cm
Thickness:
30 cm
Buy on Amazon
Currently sold out