{"product_id":"raj-zain-brand-rituals-how-successful-brands-bond-with-customers-for-life-9780984633708","title":"Brand Rituals: How Successful Brands Bond with Customers for Life","description":"In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj, a recognized leader in the marketing and strategy space, posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands that becomes an integral part of their lives. The book discusses how it's no longer about consumer beliefs; it's all about customer behavior. It challenges the five existing marketing myths that no longer serve us and provides a clearly defined four-stage approach to a Brand Ritual. A higher number of bonded customers is not only possible but absolutely necessary if you and your company want to create sustainable brands that defy competitors for decades.","brand":"LIGHTNING SOURCE INC","offers":[{"title":"Used - good","offer_id":53323137057110,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false},{"title":"Used - very good","offer_id":53366869229910,"sku":"9780984633708-V","price":2.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780984633708_1_de2ad0c5-45bb-44b9-baf6-49894055220f.jpg?v=1781639777","url":"https:\/\/www.momoxbooks.com\/products\/raj-zain-brand-rituals-how-successful-brands-bond-with-customers-for-life-9780984633708","provider":"momoxbooks","version":"1.0","type":"link"}